Deadfield TV Commercial Spot
"Deadfield TV Commercial Spotting and Sound Design" is a comprehensive audio project centered around creating an immersive sound experience for a TV commercial of the horror video game "Deadfield," designed to captivate and intrigue potential players. The goal was to seamlessly blend detailed sound effects, suspenseful music, voice-over recording, and distinctive sonic branding into a cohesive and engaging advertisement.
Video and Demographic:
The selected video for the commercial was for the game "Deadfield," a horror-themed game designed for the Gamesphere console. The target demographic included gamers who enjoy suspense and horror titles, similar to "The Last of Us." The commercial's tone and style were crafted to evoke tension and anticipation, while the sonic branding at the end provided a clear, futuristic, and professional identity for Gamesphere.
Sound Design:
The sound design process involved creating and editing a variety of sound effects to match the visual elements and enhance the commercial's eerie atmosphere. Each sound effect was carefully crafted and processed to fit the horror and suspense themes of "Deadfield":
Footsteps on Grass and Gravel:
Matched the speed and rhythm of the on-screen character's movements.
Layered different textures to distinguish between walking on grass and gravel.
Gunshots:
Created a rich, bass-heavy sound to convey the power and impact of the shots.
Layered multiple sounds to achieve a deep, resonant effect that stood out from standard pistol sounds.
Haunting Wind Sounds:
Used ambient recordings and processed them to add an unsettling, ghostly quality.
Applied pitch-shifting and EQ to create a sense of spatial depth and movement.
Rock Throwing and Landing:
Combined recordings of actual rocks with processed sound effects to achieve a realistic yet dramatic impact.
Applied fade editing to ensure smooth transitions and natural decay.
Fast Breathing:
Recorded and edited to capture the tension and urgency of the scene.
Layered multiple breathing sounds for added intensity.
Bursting Through Dirt and Zombie Sounds:
Created a blend of earthy, gritty noises and eerie, monstrous growls.
Used pitch-shifting to lower the zombie growls, enhancing their menacing presence.
Creepy Zombie Scream:
Designed to be jarring and alarming, capturing the horror element.
Processed with EQ and reverb to create a chilling echo effect.
Futuristic Sonic Branding ("Only on... Gamesphere"):
Distinct from the game's haunting sounds, this branding was clear, sleek, and futuristic.
Designed in LogicPro using alchemy instruments and synthesizers to reflect Gamesphere’s advanced, professional image.
Music Composition:
The music for the commercial was composed in LogicPro, focusing on creating a suspenseful, eerie atmosphere that aligned with the game's horror theme. Key elements included:
Alchemy Instruments and Synthesizers:
Utilized to craft a haunting and atmospheric soundtrack.
Layered synth pads and textures to build tension and enhance the ominous mood.
Creepy Atmosphere:
Emphasized through dissonant chords and unsettling melodic motifs.
Structured to rise and fall with the action on screen, driving the emotional impact of the visual narrative.
Voice-Over (VO) Recording and Editing:
A script was provided for the voice-over, which was recorded and edited in ProTools. Key techniques included:
Voice Recording:
Ensured clear and articulate delivery, capturing the dramatic and suspenseful tone needed for the commercial.
Used dynamic processing to enhance the presence and clarity of the voice.
Editing:
Applied EQ, compression, and reverb to blend the voice seamlessly with the other elements.
Final Mixing:
The entire mix, combining all sound effects, music, and voice-over, was meticulously balanced in ProTools. Key aspects included:
Layering Techniques:
Used extensively to create depth and complexity in the soundscape.
Each layer was carefully placed to ensure clarity and avoid masking.
Pitch-Shifting and Fade Editing:
Employed to create dynamic transitions and adjust the tonal quality of sounds.
Fade editing ensured smooth and natural transitions between different sound elements.
EQ Processing:
Applied to each element to carve out space in the frequency spectrum and maintain a clear mix.
Focused on enhancing the unique characteristics of each sound.
The project showcased the integration of detailed sound design, suspenseful music composition, voice-over recording, and professional sonic branding, resulting in a commercial that effectively captured the essence of "Deadfield" and presented Gamesphere as a cutting-edge console brand. This work highlights my proficiency in audio editing, sound design, and compositional skills tailored for video game advertising and branding.